Bookstore Appeals

I believe that the TCU Bookstore is full of many logical, ethical and emotional appeals. Let's start with the emotional appeals. From the outside, I think that the Bookstore looks rather glamorous as it is on the corner and has huge windows facing the street. When you walk in the store, you see its two escalators in the middle of the store. That definitely makes a statement. The Bookstore has been built to invite you upstairs and present a very open space. Currently at the top of the escalator are many stuffed animals with hearts on them or hearts that they are holding. They are just waiting for someone to come by and pick them to be given to a loved one on Valentine's Day. Another emotional appeal would be the school spirit felt by someone who walks into the store. Along with all the TCU merchandise, there is a banner like printing on the overhang between the first and second floors that expresses the academic life of TCU, the old days and also the athletic side of TCU. It is really neat to look at and just soak in the meaning of the pictures.
The Bookstore is also full of many logical appeals. The way it is set up is a basic one. The majority of the Barnes and Noble books are on the first floor in the front. They back up to the Starbucks cafe with the magazines being the closest. Next to the cafe on the other side are the snacks and small necessities. Then upstairs is all the school supplies and school books, along with female oriented accesories like Vera Bradley purses, jewelry and dorm room items.
One ethical argument I noticed is all the posters of famous books they have on the wall. The Bookstore is telling you that these books they have chosen to display are the best and most likely also classics.
Now, obviously these are not the only ethical, logical and emotional appeals made in the Bookstore, but that is because there are endless possibilities.