Thursday, January 29, 2009
In Class: Ethics
I brought in a Coca-Cola bottle. I chose this because I believe that it makes an ethical appeal. They, like any company are promoting their product. The main color is red which attracts the attention of your eye. Coke's commercials are also very bright and cheery with young attractive people and have the occasional polar bear. But by promoting their product, they are promoting something that doesn't have any real nutritional value. That's what I think is the scary thing and brings up the question: Is Coke being ethical by selling such a product that does nothing for us, and by commercializing it in such a possitive way? Coca-Cola is know for disolving metal, decaying teath, and cleaning car engines. The Coke trucks that carry the concentrate have to be marked with hazardous material signs. This does not sound like something that I would want to put into my body. But yet Coke goes ahead and sells large amounts of their product all over the world. To get more people to buy it they offer rewards called Coke rewards where you can redeem prizes with codes online with ever purchase of their product. On another note, Coke is also being question about their ethics with sweat shops in places like Columbia.
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